We strongly believe that the 3‘Ps’ (Profits for Economic sustainability, People for Social sustainability andPlanet for environmental sustainability ) can be taken care of by the 4th ‘P’ i.e. Purchase decision. We therefore ensure that the right products and services reach the customers. Only those products and services which are environmentally benign, economically viable and socially acceptable are promoted by us. Our staff is trained to match the needs with the products. Free advice is also made available on helpline to guide the customers on products and services.